B2B founder fixing sales & GTM
Nine clips on who to sell to, how the sale actually runs, and what compounds
Most Indian B2B sales advice starts at the pitch deck. This route starts two steps earlier, with the arithmetic of who you sell to and what Indian buyers actually pay for. Then it walks the enterprise sale end to end: the ceiling on an India-only market, the ops wedge, the grind to a first cheque, the multi-stakeholder room, the anchor logo, the category with no budget line, and the content engine that replaced the cold call.
The 100x arithmetic of who you sell to
Prasanna walks the $10K versus $1M budget math. The buyer you pick, not the work you do, sets the price.
Topline versus efficiency: why India buys differently
Indian buyers pay for topline, not efficiency. The frame that reorders an MSME sales pitch.
The 65,000-company ceiling
18 million enterprises, 65,000 real buyers, and why an India-only enterprise plan runs into a ceiling.
The spreadsheet as the real competitor
The real competitor is Excel plus WhatsApp. A masterclass in finding the hidden-ops wedge.
Fifty meetings for the first cheque
The end-of-the-runway story behind Tredence's first cheque, and the co-founder who closed it.
Inside the C-suite omnichannel sale
One deal, four executives: CMO, e-commerce head, store boss, CFO, each with a different P&L worry.
Winning Tata: free POC, Big Four audit
A no-cost proof of concept audited by a Big Four firm, and the anchor-customer flywheel that followed.
Selling a category nobody has budgeted for
A $1.8 billion category with no line item, and the two-to-six-month gap between an easy POC and real money.
The Corporate Gift Show: 800 episodes
Content replaced the sales cycle. One WhatsApp video became an 800-episode moat.
